Can I use Kafkai without Google Analytics?

Yes.

Keyword research, rankings, competitors and backlinks come from Kafkai's own search data, not from your analytics. That is also why Kafkai works on sites you do not own, such as a competitor's.

Analytics adds what search data cannot show: how many people visit, which pages they open, and where they come from. You have three choices, and you can combine them:

  • Connect Google Analytics.
  • Use Kafkai's own analytics. Ask support for a tracking code and add it to your site. It records visits from the day you add it.
  • Use neither.

For search impressions and clicks, connect Search Console. Each of these needs a verified domain first.

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