Can we point to social media pages (like Facebook or Instagram) instead of actual websites for our site or our competitors?

In short, no, you can’t.

Kafkai analyzes ranking data associated with publicly indexed domains to generate strategic content insights.

Social media platforms such as Instagram and Facebook typically restrict content behind login walls, making them inaccessible to search engine crawlers. As a result, these pages are not indexed or ranked in a way that provides usable SEO data. Therefore, they cannot be used effectively within Kafkai’s analysis framework.