Ranking Performance Feature

Question 1: How do I access the Ranking Performance dashboard?

Answer 1: Navigate to your Kafkai dashboard, open a Project, and select "Ranking Performance" from the menu on the left. Your tracked keywords will automatically populate the dashboard. Ensure you're on a paid plan with active keyword tracking enabled.

Kafkai ranking performance dashboard showing EXAMPLE.COM vs competitors' average keyword positions over 12 months with line chart and metrics.

Question 2: How often is ranking data updated, and why might my chart show gaps?

Answer 2: Data refreshes periodically based on search engine results (typically within 24-72 hours). Gaps may appear if:

  • A keyword was recently added to your Project
  • Search engines temporarily restrict data access
  • Your billing cycle affects data collection (see Terms of Service)

Question 3: What do the Threat Level, Momentum, and Volatility metrics actually measure?

Answer 3:

  • Threat Level: Identifies competitors gaining positions near your rankings (red = high risk)
  • Momentum: Tracks direction of movement (upward = gaining traction, downward = declining)
  • Volatility: Measures ranking stability (high = algorithmic fluctuations, low = consistent performance)

Question 4: Can I customize the competitor list shown in the dashboard?

Answer 4: Yes! Competitors are pulled from your Project's competitor list. To modify them, go to your Project settings → "Competitors" → add/remove sites. Note: Removing competitors deletes their historical data, but does not affect your generated articles (see this guide for details).

Question 5: Why aren't my new articles showing immediate ranking improvements?

Answer 5: Search engines take time to index new content (typically 1-4 weeks). The dashboard shows historical trends - use the 3/6/12-month views to:

  1. Correlate content publishing dates with ranking shifts
  2. Identify long-term momentum patterns
  3. Spot algorithm updates (sudden volatility across all competitors)

For more information on this feature, refer to our Ranking Performance announcement.

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