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Finding the best-fitting shoe among the numerous choices at your local running store isn’t always easy. To ensure you walk out a happy customer, you need to make sure the shoe fits properly from heel to toe and that it feels comfortable with your regular running stride. That’s why we’re here to help. Before you even put your foot in a new pair of running shoes, it’s helpful to know all the little details of the shoes that will be with you over the next several hundred miles, along with what to expect during the shoe-buying process.

How do I identify which shoe has the best construction?

Many runners err on the side of too much excessive firmness. This is incorrect because your heel bones, shaft, and cushion are the main structures of the running shoe, and if you don’t do enough to strengthen those structures, your shoes will increasingly hurt you both in training and in race. When the strength of the biomechanics system is insufficient, the shoe will suffer, and the impact of your stride will no longer provide proper cushionation for your feet.

In essence, a proper balance between the anatomically appropriate cushioning and maximum comfort is the only thing that will be able to support your foot, in the perfect situation when it is coupled to your footwork and running style. When you are properly balanced, the shoes are capable of performing and giving the greatest comfort.

Also, beware of "gas-packing"—running shoes that maximize shoe size to the fullest extent. The young runner may be too active during the competitive season; if you have increases in your distance run or speed during the off-season, this never bodes well for the safety of your feet.

Why do I experience discomfort when running in a two- or three-star running shoe?

Technical-looking running shoes can look cool, but will only carry you so far in the search for your optimal comfort level. The first obvious sign that your footwear has melted is that your feet are catching on the bottom of your footwear every time you step. This is the result of the wide-spread rounding of the intervertebral discs that can occur when running in ultra-formal shoes. Although this can be also referred to as "felting" or "pain through the bottom of the shoes," the exact cause and process of the cause will not be fully understood until after you have run long enough with the shoes to start noticing them.

Some may experience discomfort because of their rocking forward or backward in their shoes. Others may have discomfort in their forefoot or lateral toes irrespective of the shoe. Some may experience an initial bout of discomfort when they run barefoot and others may have discomfort when they run in high-heeled shoes. Also, note that there are other signs of discomfort that you may be overlooking. If the discomfort shows no changes with overuse and without any underlying reason for the discomfort, then these may be signs that you aren’t fully wearing the footwear properly.

Are there things you can do to improve your running experience?

In order to optimize your flow and comfort, base your choice of footwear really on comfort and the comfort that you will get. Also be aware that the quality and form of the sole does not vary much with the type of shoe you run in—from full-steel road shoes to low-cut running shoes. In fact, many professionals look down on women who wear high-cut running shoes citing the pressure they place on their bodies.

Some traits of a good running shoe are comfort and efficiency. However, you should note that these qualities are not guaranteed with any running shoe—any work to create these characteristics will increase your comfort and speed. Our experience and point of experience operating in both running shoe retail and in corporate settings without renumeration guarantees we will be able to provide you with the most comfortable running shoe for you to run in—whether it comes up for pre-order or not! Working full-automation and ultimately training technologies into the shoes will make these a better running shoe than you can get from the existing footwear variety.

What should I look for if my running shoes hurt?

To enhance their relative loyalty to you, make sure you select shoes that promptly and safely accept your foot's size, shape, and leverage. It is also important to replace your footwear every twenty-four to thirty-four months. That way, you will notice a reduction in injuries in all parts of the body. If a shoe provides changes to the structural integrity of the shoe, the most prominent signal is that your feet will feel "cushioned". Less frequently noted are some serious flattening of the arch, reduction in cushioning, and knee pain.

What happens if my running shoes do not retain their shape over some time—hard wear or frequent usage?

The definition of a happy running shoe is that it will retain its shape or integrity over years of heavy use. As of now this is purely hearsay, and is not based on science to determine where to prioritize the life of your running shoes. However, it is imperative to realize that even with perfect shoes, you are still experiencing wear on your sole, which is the smallest of the three footwear elements in your running shoe—the waffle-like material of your foot.

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